Gübelin AG is a Swiss family-owned company operating in the watch and jewelry sector, headquartered in Lucerne, Switzerland. It is currently managed by the sixth generation of the founding family. The company sells jewelry designed & manufactured under its own brand, Gübelin Jewellery & also distributes luxury products from globally renowned brands. Gübelin AG operates boutiques at a total of seven locations across Switzerland & Asia.
—
At Gübelin, I created a wide range of print & digital design materials for Gübelin Jewellery, Gübelin Watches, the Gübelin Gem Lab & the Gübelin Academy. My work included invitations, product sheets, bespoke client booklets & course booklets.
Beyond the design work itself, I collaborated closely with internal teams & clients throughout the entire creative process, from concept development & layout design to final production. My focus was on creating sophisticated visual communication that captured the elegance & heritage of the Gübelin brands while ensuring consistency across a variety of print & digital touchpoints.
All works shown above: © Gübelin. All rights reserved.
© 2026 miurama.com
